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ANALYTICS FOR E-COMMERCE & RETAIL BRANDS

Your sales are growing.
Is your profit?

BEXIRA helps e-commerce and retail brands turn their sales data into clear answers about what to sell, who to keep, and where money is leaking.

Start a project See a sample analysis
BUSINESS SNAPSHOT

Illustrative example · simulated data.

Revenue₦18.4M+18.6%
Profit₦12.9M-6.2%

Key insight
Revenue is growing, but profit is shrinking.

DECISIONS
BACKED BY DATA.
WHAT WE HELP YOU ANSWER
Which products make moneyWhich customers are leavingWhere profit is leakingWhich markets to grow
01 / WHAT WE DO

Data shouldn't just
sit there.

Your business is already generating information every day. The problem is knowing what matters, what doesn't, and what to do next.

We bring your business data together, uncover the patterns hiding inside it, and turn those patterns into practical business intelligence.

WAYS TO WORK WITH BEXIRA

Three ways in. One number, agreed before we start.

Most analytics projects fail on scope, not on skill. So every engagement below has a fixed price, a fixed list of deliverables, and a fixed timeline. You will know exactly what you are getting and what it costs before any work begins — and if a dashboard will not help you, we will say so.

Start here

Signal Review

A one-week answer to: where is your profit going?

One dataset. One clear question. A written diagnosis of the three things costing you margin — and what to do about each.

  • Your sales data cleaned, checked and reconciled
  • Profit by product, category and market — not just revenue
  • Customers split into champions, loyal, at risk and lost
  • A written summary with three prioritised recommendations
  • A 30-minute call to talk through what it means

From₦750,000 (~$536)

Delivered in 7 business days.

Paid in full to book the slot.

Best for: brands doing ₦60M–₦200M a year that suspect something is off but cannot name it.

Start with a Signal Review →
Recommended

Profit Review + Dashboard

Every answer, plus the dashboard to keep watching them.

Everything in the Signal Review, then a Power BI dashboard — or an Excel one, if that is your world — built around what your data actually shows. Not a template with your logo on it.

  • Everything in the Signal Review, at full depth
  • Up to three data sources combined
  • One interactive dashboard: revenue, profit, products, customers, markets
  • Filters and KPIs chosen around your findings, not a stock layout
  • A 45-minute walkthrough, then the editable files are yours
  • 14 days of follow-up questions by email

From₦1,950,000 (~$1,393)

Delivered in 3 weeks.

50% to book, 50% before the walkthrough and files.

Best for: brands doing ₦150M–₦600M a year across more than one channel, who want a tool their team will actually open.

Start a Profit Review →

Ongoing

Growth Partner

Your analyst, on call.

For brands that already know what to track and need someone to keep watching — and to tell them the truth when a number moves.

  • A monthly review: what moved, why, and what to do about it
  • A 90-minute strategy call with the founder every month
  • Your dashboard maintained as the business changes
  • Two extra analyses a quarter — retention, discount impact, market mix, product margin or stock versus sales
  • Ad-hoc questions by email or WhatsApp, answered within 48 hours
  • A quarter-end summary you can put in front of a board or investor

From₦950,000/month (~$679)

Six-month minimum. Three places per quarter.

Monthly in advance, first month on signing.

Best for: brands doing ₦300M+ a year with a team but no analyst. You are buying a habit, not a report.

Apply for a partner place →

All prices in Nigerian Naira. USD shown for reference at ₦1,400 to $1 and reviewed quarterly.

What we need from you

  • A sales export (Excel or CSV, or from your store platform)
  • A few months of sales history, if you have it
  • One person who can answer questions about the business

Have a different question, like marketing results or stock? Tell us in your brief and we’ll say honestly whether we can help.

See a sample report (simulated data) Not sure which fits? Tell us about your business

02 / What working with BEXIRA looks like

From first brief
to delivery.

Here's exactly what happens after you reach out.

  1. Send a short project brief

    Tell us about your business, the problem you want solved, and what data you have. It takes about 3 to 5 minutes.

  2. Discovery call

    A 20 to 30 minute audio call, video only if you prefer. We talk through the problem and what your data can answer. If we aren't the right fit, we'll say so.

  3. Proposal

    You receive a fixed price, a clear list of deliverables, a timeline, and what we need from you.

  4. Payment confirms your start

    Once the proposal is agreed, payment secures your project and start date: in full for a Signal Review, or 50% for a Profit Review + Dashboard. The remaining 50% is due before the walkthrough and the handover of files.

  5. Your project begins

    We clean and analyse your data, then deliver your report or dashboard with a walkthrough so you can use it yourself. Delivery follows the final payment.

03 / SELECTED THINKING

Numbers can
look deceptive.

Good analytics doesn't stop at “what happened?” It asks why—and what that means for the business.

FEATURED PROJECT
CASE FILE / 001 · INDEPENDENT · SIMULATED DATA
+18%

REVENUE GROWTH

But profit was shrinking.
RETAIL ANALYTICS

The Revenue Illusion

A business can grow revenue while quietly losing efficiency. We look beneath top-line growth to understand margins, customer behaviour, product performance and where the real story is.

View case study
CartPulse executive dashboard (simulated data): revenue and profit by category, with Electronics margin well below Fashion.
Revenue and profit both look healthy at a glance — until margins are compared by category.
CartPulse customer segmentation dashboard (simulated data): 39.5% of customers At Risk or Lost, compared with about 36% Champions or Loyal.
39.5% of the customer base is now At Risk or Lost — nearly matching the 36.4% who are Champions or Loyal.

Have a business question hiding in your data?

Start a project
04 / WHY BEXIRA

Less dashboard
decoration.
More business sense.

We don't believe a dashboard is valuable because it looks impressive.

It is valuable when it helps someone spot a problem sooner, understand a customer better, protect margin, find an opportunity, or make a decision with more confidence.

Business-first thinkingClear communicationActionable analysisBuilt around your data
“I'd rather tell a business a dashboard won't help them than sell them one that won't.”— Amara Romanus, Founder, BEXIRA

BEXIRA is founded and run by Amara Romanus, a business intelligence analyst who works in SQL, Power BI and Excel. Her training in Medical Laboratory Science taught her one rule that shapes every project: check the data before you trust the result. BEXIRA exists because too many businesses treat a dashboard as the finish line. It's built around the decision behind the numbers.

BEXIRA is a young practice. Its first case studies use simulated data, built to practise on realistic business problems, and early clients work directly with the founder.

Connect with Amara on LinkedIn Read the full case study
05 / NEWS & INSIGHTS

Ideas worth
sharing.

BUSINESS ANALYTICS

Revenue went up. So why did profit fall?

4 min read PROFITABILITY

Your best-selling product might be your least valuable.

3 min read E-COMMERCE

Five numbers every growing business should track.

5 min read
06 / FAQ

Questions,
answered.

Why “from” pricing?

Because scope changes with your data. A single clean sales export is a different job from five years across three channels — and quoting one number for both would either overcharge the small job or lose money on the large one. The “from” figure is the floor for the standard scope described on each card. After a short discovery call you get one fixed price, in writing, before any work starts. No hourly billing. No scope surprises halfway through.

What kind of businesses do you work with?

E-commerce and retail brands, mainly in Nigeria, doing roughly ₦60M to ₦600M a year with sales, customer or product data. We work with other data-rich businesses when the problem is a close fit — tell us what you have and we will say honestly whether we can help.

Do I need to already have clean data?

Not perfectly clean. Standard cleaning and checking is included in every project. If your data needs heavy repair, we will tell you before work starts and quote that part separately.

What tools do you use?

Power BI, Excel, SQL, Python, depending on what fits the project and how you want to keep using the output afterward.

How long does a typical project take?

7 business days for a Signal Review and 3 weeks for a Profit Review + Dashboard. A Growth Partner retainer runs month to month, with a six-month minimum.

Is my business data kept confidential?

Yes. Your data and findings are treated as confidential and are never shared, reused or referenced without your permission.

What do I actually receive at the end?

It depends on the tier. A Signal Review gives you a written diagnosis, three prioritised recommendations and a 30-minute walkthrough call. A Profit Review + Dashboard adds an interactive dashboard and the editable files. A Growth Partner retainer adds a monthly review and ongoing support.

HAVE DATA. HAVE A QUESTION?

Find out where your
profit is going.

Start with a Signal Review, or tell us what you are trying to understand and we will point you to the right tier.

Replies within 1 business day
Start with a Signal Review → Start a Profit Review →